Digital Marketing : rise in promotion of organic skincare brands

From exhibiting a strong brand presence in the market to using analytics for estimating achievement and expanding reach, the entire way to taking advantage of the right audience and converting them into consumers, digital marketing has been a main thrust  for the beauty & skincare industry. Additionally, influencer marketing, a prime aspect of digital marketing,  has witnessed an enormous rise that surged the organic beauty industry. 

Top Digital Marketing strategies that establishes brand visibility for Organic beauty and cosmetic brands

Build communities for brand promotion - Engaging with Community is a great way to establish strong brand presence by giving consumers the opportunity to share their feedback, beauty inspiration, and tips within groups or on their social pages. The main purpose to catch up with communities is to hold customers and strengthen their association towards the brand for enduring relationships.

Create seamless experience on every digital platforms for brand building - Successful organic beauty brands have been active on numerous different forms of digital marketing platforms - Ecommerce site, blogging, Email messages, Facebook, Instagram and many more to make it a better experience for consumers. Social media and other online platforms provide a convenient way to increase brand awareness of their business, receive feedbacks about their consumers’ wishes and ultimately generate revenue and sales.

Add testimonials for particular product pages - Providing testimonials, one of the best ways to gain faith for the brand, is a great way to influence customer's decision making process. Testimonials  help to connect with customers and collect feedback on their products, and then use that reviews in future campaigns to create content that speaks directly to what the customer needs most.

Emerge awareness to beauty media online channels for the brand visibility - Brand's website or online store is an ideal opportunity to showcase the organic beauty brand that provides all the details about the business and publish all company news, mentions, interviews and reviews that attract a lot of customers, stakeholders and media. This makes easier for media to access the valuable information they require when covering about the company’s story. It seems obvious successful step that make a huge improvement in the brand value.

Unite with beauty influencers - Influencer Marketing, a prominent part of digital marketing, is tremendously contributing to the success of organic beauty and skincare industry. Partnering with right influencers have a huge impact on brand recognition since they represent them to speak directly to their customers. Brands should include a plan to work with beauty influencers, by identifying those who align with your brand and are truly popular in the digital space. Even micro influencers (under 50 k followers) are inexpensive and often showed high ROI due to their great community engagement. People from different background and body shapes can be an extraordinary way to promote brand's inclusivity.

Promotions and Giveaways on social media channels - Sometimes, it may be challenging to get customers to focus on buying an item from your brand, particularly in such a soaked market for the first time. However, offering special promotional discounts on occasion, allow those consumers who were wavering before being additionally inspired to buy what they recently had their eyes on. Even Giveaways is a great strategy to increase engagement for brand's presence. These ways work to increase brand's engagement that helps to bring new customers for visiting brand profile.

Even though the beauty and skincare industry especially the organic ones are quiet competitive and taxing but incorporating some of the strategies above would help to build better engagement with customers for brand popularity.

Top 6 Digital Marketing trends in India step forward in 2023 or coming years

Top 6 Digital Marketing trends that India can expect in the current year - 2023

Artificial Intelligence (AI) : Artificial Intelligence is significantly contributing in digital marketing, and it is expected to become more frequent in the coming years. We can hope to see  AI-powered chatbots and voice assistants turning into the standard in the customer assistance industry. Besides, artificial intelligence will assume an essential part in data analysis, assisting advertisers with better grasp their customers and customize their promoting efforts.

Video Marketing : Video marketing, one of the topmost digital marketing trend in 2023, and it is expected to become even more prevalent in coming years. The popularity of video content is probably going to rise and brands that neglect to integrate video into their advertising techniques fails to stay upward ahead of opposition. Short-structure video content like Facebook and Instagram reels, YouTube shorts, gain more engagement rates as compared to posting a normal video. and can be served as a best marketing technique in current years. As a digital marketer, this feature can be applied to showcase various contents such as informative content, behind the scenes of the organization, product development, product reviews, etc.

User Generated Content (UGC) : Nowadays, people happily love to participate in advertising with their interested products or services that prompts them to make something of their own with the concerned product and offer it with the world. UGC campaigns run on the innovative entries by the customers of a product or service, as per the challenge or brief given by the company. This strategy is so helpful since it increases more engagement because of high belief that comes from a neglected customer. Further, it highly decreases the time, labor and inputs needed to promote a campaign which requires less cost to the business.

Shoppable Content : Shoppable content makes customer aware of their product through content marketing that engages them in decision making to buy the product on an eCommerce platform. This is going to change the manner in which eCommerce works and promotes its products. For instance, Instagram has presented a shoppable content feature, where customers can purchase an item straightforwardly from a story or a post. Indeed, even Pinterest has presented this element for its crowds.

ChatGPT Revolution: With access to the internet, the recent development of ChatGPT, a trend - Artificial Intelligence in Digital Marketing, is going to reform the digital world very soon. With this feature, ChatGPT essentially becomes one's personal business analyst. The data can prove to be useful for presentations, drafting strategic plans, and many more. This can be a simple and effective method for presenting all the information in the most comprehensible way possible.

Augmented and Virtual Reality: Augmented and Virtual Reality are arising as thrilling advancements that can be utilized in digital marketing. Brands utilize AR and VR to create mesmeric experiences for their customers. For instance, brands could involve AR to permit customers to try on products virtually or use VR to give vivid voyages through properties. 

As the speed of innovation continues to rise, every time new and exciting trends keep on coming and it is fundamental for digital marketers to stay relevant and convey the best worth to their users. Brands that rush to take on these patterns will be able to stay ahead of the competition and draw in their customers effectively.

Digital Marketing: good strategy for promoting banking services

Role of executing Digital Marketing in Banking Services

Lifting up social presence - easy to hold existing customers, target new customers, connect newbie users, and thus build a strong picture full of trust and faith.

Explore their Competitors - examine competitors closely to know their approach to succeed.

Track customer behavior - wise way to scan banking habits of customers to boost their products and services for excellent satisfaction.

Examine own market performance - analyzing own performance that may help them to remain brave for long time is the optimal way to survive.

Digital Marketing methods to enhance banking services:

Search Engine Optimization (SEO)

SEO, one of the best technique in digital marketing, increasing a website’s exposure in organic search engine results pages (SERPs) which in turn increase website traffic and lead generation. With the help of SEO, the banking sector may boost their search engine ranks and exposure by optimizing their websites with pertinent keywords, meta tags, and high-quality content.

Social Media Marketing (SMM)

Social media marketing is a better option for easy, instant, customizable, pocket-friendly, and affords two-way interaction. The banking industry can increase engagement with its consumers, exchange content, and increase brand recognition across social media sites like Facebook, Twitter, and LinkedIn.

Email Marketing

Email Marketing, one of the best tactics used for the marketing banking services advertise their goods and services, raise knowledge of their brand, and increment commitment by conveying targeted and customized emails to their subscribers, to make sure they are pertinent and beneficial to their consumers.

Optimize through mobile applications

Banks must build their websites mobile friendly given the popularity of mobile banking. This includes having mobile-friendly content and a responsive website composition.

Content Marketing

One of the best ways to connect with customers and increase site traffic is delivering important and rational content. A range of material formats,  including web journals, infographics, recordings, and digital books, can be utilized by banks to illuminate and teach their customers about their goods and services as well as offer insightful commentary and guidance, which thus increment site traffic.

With the growing number of customers utilizing online and mobile banking solutions, digital marketing has developed essentially inside the banking sector. In order to remain competitive and keep up with changing consumer and market trends, the banking industry immediately embraced digital marketing strategies. Besides the fact that digital marketing create a better customer experience yet in addition constructs trust and drives more business and progress over the long haul. All banks should be focusing most on offering improved customer experience, with additional personalization and more versatile services to increment user fulfillment.

Empowering women through Digital Marketing opportunities

Currently, Digital marketing, being the center of businesses advertising strategy, and women are driving the charge. Women are known for performing multiple tasks capacities and their talent for relationship building, and these abilities are ending up significant in the digital marketing field. Digital marketing is the convenient method for a woman entrepreneur in her initial days of business to bring recognition and increment review for her products and services. These digital platforms make it feasible for every women to begin her own productive business by incorporating specific digital marketing strategies into their plan of action, whether it be a tiny saree making artwork to sell or customized services for interior décor. Despite the fact that women make up under 33% of the digital marketing workforce, this acquirement is astounding.  Thus, while there are still difficulties for women in the sector such as portrayal, admittance to senior jobs, and shutting the orientation pay gap, critical progress is being made as numerous female advertisers keep on pushing limits.

Why Digital Marketing is the most satisfying career opportunity for women

With rapid digitization, women can take better advantage of opportunities by learning about new technology and earn a good amount of money since it is very flexible to work. Some women have an inherent ability to read out customers emotions, which can be useful for tracking performance. Women searching for good, secure, progressive and versatile career opportunities must come forward for Digital Marketing. While working in a digital marketing company, many women get a huge scope to work in various projects that improve their chances of meeting compatible people and coming up with their own ideas. This opens up a plethora of opportunities for women to discover, profit from, and become female marketers. Moreover, women have higher social media followings than males, therefore this presents a chance for them to expand their brands and can boost the self-assurance of female entrepreneurs. Creative writing, designing and editing abilities can attract a lot of women towards this profession since they bring better productive performances . Through the development of user friendly interfaces and the development of targeted marketing messages, women can get a competitive advantage in digital marketing  by endowing their unique skill sets and ideas.

However, many achievements of women in digital marketing, some challenges still need to be speak out. Still women have to face the so-called “glass ceiling”, the tendency for women to be paid less than men. The digital world is changing quickly, but still there is a striking disparity in the proportion of women resist using digital tools. Digital marketing industry, known for long schedule and high-stress levels, can be struggling for women with the added family care responsibility.

Fortunately, there are some steps that we can take to conquer these difficulties. One way to address the lack of diversity is to create mentorship and sponsorship programs that advance women in digital marketing which can assist women with fostering their abilities and network with different experts in the industry. One more way for beating the difficulties faced by women in digital marketing is to build the perceivability of fruitful women in the business — highlighting them in web journals, articles, and social media posts. By doing this, we can motivate other women to pursue careers in digital marketing.

Despite these difficulties, women are making a huge impact in digital marketing. Many women, from housewives to business owners, are bringing their ideas with the help of digital media. Digital marketing has proven to be a wise platform for ambitious women to unleash their talent by setting foot since there are plenty of career opportunities that emphasizes creativity. They are changing the industry’s scenery and paving the way for the future young women to take their place at the frontline. At the end of the day, it appears to be the most secure way of supporting and understanding their desires for a better future.  

How SEO operates during economic downturn?

During an economic downturn, businesses consider ways to tighten up expenditure while trying to stimulate sales. But marketing effectively during a recession is possible with a mindful strategy. Additionally, a downturn can really be the best opportunity to come up with more inventive and innovative methodologies. Digital marketing during a recession gives vast chances to try. New mediums ceaselessly arise online that can give a broadened portfolio to relieve risk. While a recession may be testing, investing in digital marketing is imperative to keep revenue flowing and spur growth. One such digital marketing tool, SEO (Search Engine Optimization),is a fantastic marketing strategy to use during a recession. SEO is an efficient, affordable and ethical approach that lowers expenditure in the future by increasing organic traffic to the site.

Building SEO - a best marketing strategy during a recession

Majority of Web traffic originates from web crawler requests which presents great chance for perceivability. Carrying out a successful SEO strategy becomes simpler for expected clients to find, as it serves to:

• Understand the search patterns of the customers, while recognizing any shifting keyword trends that current open doors for the business. 
• Gain organic visibility for informational search queries, which might be flooding and changing rapidly.
• Target potential customers locally or internationally – particularly useful during a recession.
• Focus on increasing SEO performance for ‘evergreen’ transactional keywords that drive conversions when the economy bounces back.
• Produce SEO content that is a financially effective means for driving traffic and income when contrasted with paid media.
• Take the time to address well established specialized site gives that are preventing long-term SEO opportunities open doors for traffic and income development.
• Explore PR & online campaigns that turn off the monetary slump or emergency in a positive manner - can assist with creating valuable backlinks.

CONCLUSION

Investing in SEO during an economic downturn is a way to safeguard their businesses. It is a very unique opportunity to significantly increase market share from all types of organic search results. This is probably going to then begin yielding exceptionally huge advantages when the economy begins to recuperate. Hence, owing and boosting SEO is crucial, which can be quiet possibly one of the smartest decisions a company can make, regardless no matter the economic circumstances.

Application of Digital Marketing for Renewable energy companies

 " A transition to clean energy is about making an investment for our future."

The rising reliance and utilization of non-renewable energies have resulted in worldwide energy crises. In fact, it is essential to increase the expectation of living by providing cleaner and more reliable electricity. Renewable energy sources play a vital role in securing sustainable energy with lower emissions. The increasing economic growth of developing nations in the last decades has caused a speed up expansion in energy utilization. However, in recent years, the country has fostered an economical way for its energy supply. Yet, with the increase in opportunities for this industry has come elevated contest where ideal and key correspondence might drive awareness and transformations higher than ever, while the wrong communication might deny them of the opportunity to recount their accounts. Therefore, business leaders in this space must consider that advancing sustainable energy resources through digital channels is the most ideal choice.

Merits to use digital marketing techniques to improve viability of the renewable energy companies.

Strong presence Internet: More and more people are using the Internet as an essential method for obtaining, exploring, and purchasing items and services. Customer conduct online is appropriate to advancing environmentally friendly power energy.

Better ROI: Internet marketing creates an outstanding ROI that enhance to drive more revenue for  renewable energy company.

Accurate targeting: The target audience for renewable energy companies can be easily gained with the help of internet marketing.

Ability to measure results: Various digital marketing tools that can measure the success of online marketing for renewable energy companies.

Renewable energy companies can utilize numerous digital marketing strategies to acquire new leads and convert them into clients. Search engine optimization (SEO) improves the probability that visitors searching terms such as "solar firms near me" or "how to purchase green energy" will go over the website. Ads on social media and PPC platforms can assists to reach a wide audience. With digital marketing, organizations might illuminate their website's visitors about numerous energy-related topics.  Someone visiting the website is a potential new lead since they are learning about the business, so functional website is essential. However, posting is not enough; one should associate with clients by answering their remarks and questions that guarantees organization's efficient power energy branding is steady across all channels. That is an extraordinary method for getting brand's name perceived and remain in the minds of buyers. Both businesses and regular people utilize this medium to provide pieces of the histories of their items and services . 

Renewable energy companies represent a great hope for a better future. A solid web presence for consciousness is necessary and to accomplish this, mastering these digital marketing techniques will bring success at the doorstep.

Digital Marketing: merits of its application for Library Services

Libraries can be termed as storehouses of knowledge and the main aim is to encourage reading for pleasure without any barrier to access. So, marketing in case of libraries is important to understand users and potential users so that the library is ready to satisfy those desires in a good method. Libraries and knowledge centers of every type and sizes are confronted with the prerequisite to advance. Librarians and knowledge professionals must know to effectively market and advertise their services. Effective promoting increase library funds, increase usage of services, educate customers and non-customers, ability to survive from increased competition, and enhance recognition. Therefore, Digital Marketing is a feasible way that is helpful for library services marketing through the use of digital tools - social media marketing, Email marketing, SEO, Conversion optimization and use of graphic creation tools.

Application of Digital Marketing Tools in Library Services Marketing

Social Media Marketing

Several social media platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and many more,  creates a good platform to extend their capability to create sensible relationships among users.  Social media have a distinct aspect to share news and views concerning the library, communicate nicely to satisfy their wants and interests and make associate surroundings for effective service to their library resources. Facebook is that the best tool to market their product and maximize the employment of their sources and services to the potential users.

Email Marketing

Librarian professionals emailed the users community messages to extend awareness and usage of the library’s eBook collections.

SEO (Search Engine Optimization)

SEO could be a elementary a part of digital promoting where bigger visibility and ranking higher in search results will garner attention and attract prospective and existing customers to the library resources.

Conversion improvement tools

Conversion rate improvement - method of doubling the quantity of visitors to digital product or website that relates to their library products and services, which implies that the website or product is targeting the correct audience.

The worth of promoting library’s merchandise and services in the digital space has been recognized and currently,  Librarians tend to quickly respond to the innovation and are ensuring that they get the ability to fulfill the needs of clients and motivating them to take an interest in reading, thereby, to attain top quality in their work.

Top 10 digital marketing agencies in Kolkata

Business exercises have gone web-based today, and social media has a significant impact in business development and promoting. Hence, not having a presence in social media can be regarded as a disadvantage. If you would like to have a business that is in sync with the times and trends, you have to go online and tap into digital marketing to find the target audience for your brand. These are the top 10 best digital marketing agencies in Kolkata that you can get in touch with.

Top 10 Digital Marketing Agencies in Kolkata

Plan D Media

Plan D Media is a top Digital Marketing Agency that specializes in SME and startup sales. Its digital marketing strategies are time-proven and are based on a results-oriented approach. It offers SEO and digital marketing services. This is the first 360-degree digital marketing company in Kolkata having a success rate of ROI in the organic market. 

Services Offered: Online Lead Generation, SEO, PPC,Social Media Management, Email Marketing, Mobile / SMS Marketing, Content Marketing, Mobile App Marketing,Video Marketing and Website Design / Development.

Contact Details: Plan D Media; Kazi Nazrul Islam Avenue, Kolkata, West Bengal, India.

Phone no: 8334019666

Email id: info@pland.in.

Website: https://pland.in/

Techshu

This is a company in Kolkata, India that offers 360-degree digital marketing assistance, including Email Marketing, Social Media Marketing, Content Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) and more. It has Google Certified individuals, expert skill leaders, a team comprising of more than 60 members etc to satisfy all the Digital Marketing requirements of its clients.

Services Offered: Progressive Keyword Analysis, Web Marketing, Digital Marketing Consulting, Website Designing for Sales Improvement, Website improvement, Consulting, Auditing, Reporting, Website Development and more.

Contact Details:Indus Net TechShu Digital Pvt. Ltd.; 2nd Floor, SDF Building,Saltlake Electronic Complex,Kolkata, West Bengal 700091.

Phone no: +91-8017111535

Email id: solutions@techshu.com.

Website: https://www.techshu.com/

Web Spiders

An enterprise software firm, Web Spiders (WS) creates products for HR and marketing. These products aim at driving ‘user engagement’ forward with the help of Bots led by AI and mobility. The associated consulting practice of this agency includes an entire digital media services unit, which comprises Digital Marketing, Drupal and Sitecore. Its clientele includes Government Agencies as well as Fortune 2000 companies.

Services Offered:Digital Marketing,Content Management,ML Models & Data Annotation,Chatbots,Enterprise Mobility and Gridscale.

Contact Details:Web Spiders (India) Pvt. Ltd.,Premises No. 14-360,Plot No. DH-6/8, Street No. 360, Action Area- 1D, New Town, Rajarhat,Kolkata- 700 156, India.

Phone: +91 33 66110900

Email id: hello@webspiders.com.

Website: https://www.webspiders.com/

Crow’s Nest

The company has expertise in Communication Solutions with a dash of technology. It was set up in 2008 and aims to provide client businesses with the marketing assistance that they need. Digital Marketing is the main focus of this full-service company and offers core professional products and services to individuals as well as businesses. It helps businesses that strive to achieve digital communication of next-generation level.

Services Offered: Social media marketing, Digital marketing, Web development,Audio visual,Creative communications.

Contact Details: Crow's Nest; 49, Bosepukur, Kolkata – 700078,West Bengal,India.

Phone no: 033-40614598

Email id: info@crowsnest.in.

Website: https://crowsnest.in/.

Digital Aptech

An award-winning software application development company, Digital Aptech is into Development, Design, OS-commerce and more, and offers services in WordPress, Ruby and Rails, Magento, X-cart, Codeigniter and many more. The company is known for its tailored design and development services, better sales, higher conversions and better ROI.

Services Offered: IT Consulting services,Game Deveopment,Mobile Development,Web Development,E-commerce Development,Frontend Development,UI / UX Development.

Contact Details: Digital Aptech Pvt. Ltd.;EN 34, Block-EN,Sector V, Salt Lake City, Kolkata

Phone no: (650) 481-6031

Email id: contact@digitalaptech.com.

Website: https://www.digitalaptech.com/

Da Miracle

This is a full-service Digital Marketing and Design Agency in Kolkata that offers customized website design and development services in one place. Clients can get mobile-friendly designs on the platform of their choice, and be assured of online branding, conversion rate optimization and real-time social media analytics. The company also offers professional SEO services to improve the organic search rankings of client websites for very competitive keywords.

Services Offered: Analytics,Lead Generation,Content Marketing,Email Marketing,Graphic Designing,Web Design Development,Pay Per Click (PPC) Management,SEO,Search Engine Marketing,E-commerce,Social Media Marketing.

Contact Details:Da Miracle;91/6, Beltala Road, Kolkata – 700026,Near CZER ART.

Phone no: +91- 7890022550

Email id: info@damiracle.com.

Website: https://damiracle.com/

Meraqi

This is an independent marketing communications consultancy that aims to ensure the success and business growth of clients with effective marketing communications. The company was set up to offer insightful digital marketing and assist brands in connecting with customers.

Services Offered: Data Strategy,Technical Strategy,Brand Strategy,Social Consulting,Search Strategy,Digital Identity,eCommerce Strategy,CX Consulting,Content Strategy.

Contact Details: Meraqi Digital;1st Floor,Haute Street Corporate Park,86A Topsia Road,Kolkata – 700046

Phone no: +91 8697585220

Email id: hello@meraqi.in.

Website: https://www.meraqi.in/

Mind and Matter

Mind & Matter Marketing Solutions was launched in 2003 and offers traditional digital marketing and advertising solutions for businesses. It is powered by a small but very capable team quickly and affordably satisfies all the marketing and advertising requirements of clients. 

Services Offered: Video Marketing,Email Marketing,Mobile & App Marketing,SEM/PPC,SEO,Social Media Marketing.

Contact Details: Mind & Matter Marketing Solutions Pvt. Ltd.; 58 F Hindustan Park, 2nd Floor (North), Kolkata- 700029.

Contact Person: Surojit Nath

Phone no: +91-8420006984

Email id: surojit@mindandmatter.in.

Website: https://www.mindandmatter.in/

Webaholic

It is a full-service digital marketing agency that is located in Kolkata and offers web solutions to small as well as medium-sized businesses to improve their online presence. Its team develops websites that are workable for clients’ businesses.

Services Offered: Linux Web Hosting,Content Writing,Social Media Marketing,Search Engine Optimization,Digital Marketing,Content Management System,E-Commerce Solutions,Web Development,Website Maintenance,Responsive Website Design,Website Design,Brochure Design,Corporate Identity Design,Logo Design,Graphic Design.

Contact Details:Webaholic;33/22A Raja Subodh Chandra Mullick Road, Jadavpur, Kolkata -700032, West Bengal, India.

Phone no: +91-9088046470

Email id: info@webaholic.co.in.   

Website: https://www.webaholic.co.in/

MindEdge

This is a top software services agency based in Kolkata, but services clients around the world. It offers 360-degree web development services and also offers a full range of Digital Marketing services to businesses and individuals.

Services Offered: Content Writing,Digital Marketing,Mobile App Development,Website Design & Development,Web Design,Web Development.

Contact Details: MindEdge Solutions;52G, Beninandan Street (Opposite Kolkata Police Hospital);Kolkata – 700 025.

Phone no: +91 40635084

Email id: info@mindedgesolutions.com. 

Website: https://mindedgesolutions.com/

To Know More  or if anyone knows any other institute that offers best digital marketing training, can suggest us

10 Best Digital Marketing Courses in KOLKATA: 2023

The world has changed dramatically in the earlier ten years, and our lifestyle has advanced also. The birth and growth of Digital Marketing are one of the most significant changes.

It’s no surprise that Digital Marketing Courses in Kolkata  are quite possibly of the most popular expert qualification today.

Prior to choosing from the best digital marketing courses in Kolkata, you should consider that any good training shall have the following benefits such as duration, fees, placement assistance, top recruiters, google reviews and course highlights.

 Top 10 Digital Marketing Courses in Kolkata

1. W3 WEB school

One of the best institute in Kolkata, a separate advanced SEO training is available here. The curriculum is 80 % practical and 20 % theory learning. Middle of the course, one can choose any specialization along with the digital training.

Current courses: SEO, Digital Marketing, Content writing.

Course fee: 9000(3 months); 15000(6 months).

Modules: Blogging, SEO,SEM,PPC,GOOGLE ANALYTICS, affiliate marketing, email marketing, hashtag viral marketing, basic HTML knowledge.

Address: Indira maidan, Dum Dum Rd, Kolkata West Bengal - 700074.

Email: w3webschools@gmail.com

Phone: 07890149401

2. Vision Upliftment Academy

This is one of the frontrunners in the digital marketing training space in Kolkata. Vision Upliftment is located at the heart of the IT sector of Kolkata.

The owner of this Academy is MS Nisha Mullick who is a source of great support to the students. She is a qualified digital marketer and has a Google Certification herself.

Current courses: Advanced digital marketing course, Master of digital marketing course

Course Fees: 15000 (Advanced digital marketing course); 30000 (Master of digital marketing course).

Modules: SEO, SEM, Inbound Marketing, Mobile marketing, Email marketing, Analytics and reporting tools, Affiliate marketing.

Address :RDB, Boulevard Regus, 8th Floor, Plot K1, Sector V, Block EP And GP, Salt Lake, Kolkata- 700091

Phone: 09830367183

3. White hat Academy

White hat Academy is one of the most coveted Institutes that teach specialized courses in Digital Marketing,  Analytics,  SEO, and PPC. It was founded in 2011. This Institute aims to bring out the innate talent and creativity in professionals and marketers for success in the Digital Marketing world.

Current courses: Digital Marketing training, Analytics training, PPC training, SEO training.

Course Fees: 30000 for a one-time payment & 32000 which can be paid in four installments

Modules: SEO best practices and techniques, PPC, Facebook ads and management, Affiliate Marketing, Email Marketing, Social Media Marketing.

Address : Merlin Infinite, DN 51, Office No. 814, 8th Floor,  Sector V,  Salt Lake City, Kolkata 700091 

Phone: 9903194492, 0336615742

4. AIDM(Advanced Institute of Digital Training)

AIDM is probably one of the oldest and high-quality Digital Marketing Institutes in Kolkata which was founded in 2001. In their own words, the Advanced Institute of Digital Marketing (AIDM) aims to not just help you grow in the domain of Digital Marketing but also become progressive in your thoughts and become an authority in your respective field.

Current courses: Certification program in Digital Marketing, Professional program in Digital Marketing, Advanced program in Digital Marketing.

Course Fees: 60000 + GST

Modules: Website Introduction, Digital Marketing And SEO Basics, Search Engine Optimization, WordPress Content Management System With Html And CSS, Email Marketing, Inbound Marketing, Content Marketing, Video Marketing And Many More Such Pertinent Areas Of Study.

Address : 238 B Prince Anwar Shah Road Lake Gardens Kolkata 700045 

Phone: 033 4005 3715, 9830 840 870

5. Karmick Institute

Karmik Institute is one of those digital training Institutes that have a very well-equipped infrastructure with updated computer systems and internet connectivity.

Current courses: Advanced Digital Marketing Course

Course Fees: 18000 (3 months course)

Modules: Introduction To Digital Marketing, Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Content Marketing, Web Analytics, Email Marketing, working on Live Projects Over One Week.

Address: 116 A, Purbalok Premises, Number 1118, Street Number 6, Kolkata 700099 

Phone: 03324264362, 9836423755

6. NIHT Digital Marketing

NIHT is a reputed Institute that has trainers in India from 4 Cities, Bangalore Delhi Kolkata, and Gurgaon. A faculty is an esteemed group of instructors coming from varied digital areas who are thought leaders in the Digital Marketing domain.

Current courses: Certificate Program in Digital Marketing, Advanced Program in Digital Marketing and Master Program in Digital Marketing.

Modules: Digital Marketing Overview,  Social Networking Bookmarking, Blogging, Linkedin And Other Social Media Optimisation, Search Engine Optimisation, Search Engine Marketing, Mobile Marketing,  Content Writing and Strategy

Address: 25 Ganesh Chandra Avenue Kolkata 700013

7. Acesoftech Academy 

This Academy is one of the most reputed Digital Marketing Training institutes in India providing advanced website designing website development MEAN stack training and digital marketing training.

Current courses: Digital Marketing Training.

Modules: Website Planning, Social Media Marketing, Web Audits And Analysis, Google Local Listing, Email Marketing, Ecommerce Website Marketing, Affiliate Marketing, Content Marketing, Online Reviews And Reputation Management.

Address: Ground, 4A, Golam Jilani Khan Road, Topsia, Al Hayat Residency, G, Kolkata 700039 

Phone: 08583959528, 9163699555

8. Seven Boats Academy 

Seven Boats Academy is part of the Seven Boats Info-System Private Limited which is led by the founder and CEO Debajyoti Banerjee. It is one of the leading institutes for Digital Marketing courses in Kolkata.

Current courses: 3-month Certification, 6-month Certification as well as 1-year diploma Courses.

Modules: SEO Training, Web Content Writing, Keyword Research And Analysis,Link Building, PPC Training and Analytics.

Address: Unit 304 Diamond Arcade, Kolkata Jessore Road Kolkata 700055 Near Diamond Plaza, PVR Mall,  Nagerbazar, India 

Phone: 8017049042, 96744937499, 03340647085

9. Internet Marketing School 

Internet marketing school provides advanced and exhaustive Digital Marketing training to meet the industrial standards and trends for successful Digital Marketing professionals.

Current courses: Certification Program in Digital Marketing, Premium Program in Digital Marketing.

Modules: Website Planning And Creation, E-commerce Website Development, Search Engine Optimization, PPC Advertising, PPC Advertising, Google Adsense, Inbound Marketing, Facebook Marketing And Other Social Media Platform Marketing.

Address:  2nd Floor, 15, Ashutosh Mukherjee Road, Jadu Babur Bazar, Bhawanipur,  Kolkata 700020

10. Calcutta Media Institute (CMI)

Calcutta Media Institute was founded in 2011 and is a subsidiary of ABP Private limited. It is not only one of the most reputed Institutes in Kolkata, but one of the most renowned Digital Marketing Training Centers in India.

Current courses:Certificate Course On Digital Marketing, Post Graduate Diploma On Digital Marketing.

Modules: Inbound Marketing And Search Engine Optimisation, Search Engine Marketing, Video Marketing, Email Marketing.

Address: 501 Elgin Chambers, 5th Floor,  1A,  Ashutosh Mukherjee Road,  Sreepally Bhowanipore,  Kolkata 700020 

Phone: 03340576601, 9831230988, 40576605.

Digital Marketing: a good approach to promote Indian Handicrafts

  

However, thousands of crafts are striving in various small regions of the country while some are still struggling for their existence. As a largely unorganized sector, handicrafts deals with issues such as absence of market linkages to arrive at new consumers, dominance of mediators exploit artisans by paying them a negligible portion of their fair wages or absence of coordinated frameworks to proficiently total merchandise from little makers, carry out quality checks, store endorsed products in distribution centers and supply them to wholesalers and retailers in metropolitan regions. 

Nowadays, economy sector is flourishing, people have no time to go to stores or shops and purchase handicraft items or gifts. They all need something that gives them liberty to order products at their workplace and therefore, Digital marketing is one of the easiest ways to advertise Indian handicrafts that help to establish a strong customer’s relationship.

A well planned website plays a significant role as it provides them an option to select from numerous products whether it would be brass handicraft items, or some other gifts. Likewise, Brand's reputation is directly influenced by the design of a website. As a result, having a practical, beautiful, and user-friendly website is critical. A website designing company can help with the creation of the Handicraft Business website. Having a high-ranking website aids businesses in drawing the ideal people. Pay-per-click (PPC) advertising is a useful tool for attracting and converting the right audience. The aim is to create relevant advertising based on Handicraft Business and to optimize the relationship between website and Facebook page. This type of advertising is utilized to attract visitors to Handicraft Business's website. PPC advertisements may also assist in increase company's brand recognition. Also, exposure on Social media gains maximum consumer attention that in turn helps to attract more traffic towards it organically and increases brands presence. Development of E commerce and internet has turned as a promising distribution channel to promote and sell handicraft items.

Hence, Digital marketing have bright scope for handicraft businesses. Handicraft businesses are currently utilizing advanced promoting procedures to upgrade their openness and increment their acknowledgment.  Lately, critical advances are made in the accessibility of handicraft products on various online portals that reinforcing market development in India. Few luxury leading websites like craftsroots.com has created new opportunities for artisans. Likewise, various e-commerce firms such as Gaatha.com,Craftsvilla.com have willingly volunteered to showcase India's countless craftsmanship things to the world overall. This medium has provided another guidance to Indian Craftsmanship industry and is yet to sprout in the country with positive and improved yield.

Impact of Digital Marketing in the overall Economic Development

A fruitful marketing operation is beneficial to the economy. The purpose of marketing is to create new interest - that produces demand which in turn powers consumption in the economy, and assists it with developing. Technological Innovations help Growth and Development enormously. The world is definitely changing through time. With the growth of technology, the emergence of digital platforms has brought about impressive changes in consumer behavior. At present, the product and service brands focused on taking the opportunity of accessing the digital medium for the marketing of their offerings to the potential consumers. Consequently, digital marketing is essential that makes the economy continue to spin. Digital marketing offers several economic benefits to organizations by reducing costs, increasing reach, improving targeting, and providing measurable ROI. By utilizing digital marketing effectively, organizations can achieve their marketing goals and drive long-term growth and development.

Here are some of the key indicators that depicts digital marketing benefits economic development:

Employment Opportunities

In digital marketing, there is a need for individuals who will work as content creators, content editors, graphic designers, bloggers, social media managers, etc. Digital marketing is an incredible industry for creativity, and offers a lot of profession movement, competitive salaries, and much more. Therefore, there are plenty of career opportunities one can explore in digital marketing.

Cost Effective

The  old ways of marketing to create visibility is very exorbitant, yet very few consumers will run across the adverts. With digital marketing, businesses can target an enormous audience with minimal costs, as they can use various online channels such as social media, email marketing, and content marketing to aim specific audiences.

Standard of Living

Digital Marketing has enhanced the standard of living for vast people. Online campaigns have made public attention to advance products and services in the community. Most of individuals are utilizing these products and services to address their needs hence improving on their ways of life.

Increase in National Income 

Through digital marketing, companies get the chances to earn more profits after clients purchase their goods and services. The profits and income are reinvested in the company to help make more money. If more effort is added to digital marketing, further success leads to increased exports, hence more national income since national income is beneficial to overall economic growth.

Thus, in order to make the economic growth move through an upward trajectory, it is significant for the public authority, business organization, education system and individuals should realize that embracing the changing innovation would help the country and its people to grow and remain competitive. 

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