However, thousands of crafts are striving in various small regions of the country while some are still struggling for their existence. As a largely unorganized sector, handicrafts deals with issues such as absence of market linkages to arrive at new consumers, dominance of mediators exploit artisans by paying them a negligible portion of their fair wages or absence of coordinated frameworks to proficiently total merchandise from little makers, carry out quality checks, store endorsed products in distribution centers and supply them to wholesalers and retailers in metropolitan regions. 

Nowadays, economy sector is flourishing, people have no time to go to stores or shops and purchase handicraft items or gifts. They all need something that gives them liberty to order products at their workplace and therefore, Digital marketing is one of the easiest ways to advertise Indian handicrafts that help to establish a strong customer’s relationship.

A well planned website plays a significant role as it provides them an option to select from numerous products whether it would be brass handicraft items, or some other gifts. Likewise, Brand's reputation is directly influenced by the design of a website. As a result, having a practical, beautiful, and user-friendly website is critical. A website designing company can help with the creation of the Handicraft Business website. Having a high-ranking website aids businesses in drawing the ideal people. Pay-per-click (PPC) advertising is a useful tool for attracting and converting the right audience. The aim is to create relevant advertising based on Handicraft Business and to optimize the relationship between website and Facebook page. This type of advertising is utilized to attract visitors to Handicraft Business's website. PPC advertisements may also assist in increase company's brand recognition. Also, exposure on Social media gains maximum consumer attention that in turn helps to attract more traffic towards it organically and increases brands presence. Development of E commerce and internet has turned as a promising distribution channel to promote and sell handicraft items.

Hence, Digital marketing have bright scope for handicraft businesses. Handicraft businesses are currently utilizing advanced promoting procedures to upgrade their openness and increment their acknowledgment.  Lately, critical advances are made in the accessibility of handicraft products on various online portals that reinforcing market development in India. Few luxury leading websites like craftsroots.com has created new opportunities for artisans. Likewise, various e-commerce firms such as Gaatha.com,Craftsvilla.com have willingly volunteered to showcase India's countless craftsmanship things to the world overall. This medium has provided another guidance to Indian Craftsmanship industry and is yet to sprout in the country with positive and improved yield.