Libraries can be termed as storehouses of knowledge and the main aim is to encourage reading for pleasure without any barrier to access. So, marketing in case of libraries is important to understand users and potential users so that the library is ready to satisfy those desires in a good method. Libraries and knowledge centers of every type and sizes are confronted with the prerequisite to advance. Librarians and knowledge professionals must know to effectively market and advertise their services. Effective promoting increase library funds, increase usage of services, educate customers and non-customers, ability to survive from increased competition, and enhance recognition. Therefore, Digital Marketing is a feasible way that is helpful for library services marketing through the use of digital tools - social media marketing, Email marketing, SEO, Conversion optimization and use of graphic creation tools.

Application of Digital Marketing Tools in Library Services Marketing

Social Media Marketing

Several social media platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and many more,  creates a good platform to extend their capability to create sensible relationships among users.  Social media have a distinct aspect to share news and views concerning the library, communicate nicely to satisfy their wants and interests and make associate surroundings for effective service to their library resources. Facebook is that the best tool to market their product and maximize the employment of their sources and services to the potential users.

Email Marketing

Librarian professionals emailed the users community messages to extend awareness and usage of the library’s eBook collections.

SEO (Search Engine Optimization)

SEO could be a elementary a part of digital promoting where bigger visibility and ranking higher in search results will garner attention and attract prospective and existing customers to the library resources.

Conversion improvement tools

Conversion rate improvement - method of doubling the quantity of visitors to digital product or website that relates to their library products and services, which implies that the website or product is targeting the correct audience.

The worth of promoting library’s merchandise and services in the digital space has been recognized and currently,  Librarians tend to quickly respond to the innovation and are ensuring that they get the ability to fulfill the needs of clients and motivating them to take an interest in reading, thereby, to attain top quality in their work.