Top 6 Digital Marketing trends that India can expect in the current year - 2023

Artificial Intelligence (AI) : Artificial Intelligence is significantly contributing in digital marketing, and it is expected to become more frequent in the coming years. We can hope to see  AI-powered chatbots and voice assistants turning into the standard in the customer assistance industry. Besides, artificial intelligence will assume an essential part in data analysis, assisting advertisers with better grasp their customers and customize their promoting efforts.

Video Marketing : Video marketing, one of the topmost digital marketing trend in 2023, and it is expected to become even more prevalent in coming years. The popularity of video content is probably going to rise and brands that neglect to integrate video into their advertising techniques fails to stay upward ahead of opposition. Short-structure video content like Facebook and Instagram reels, YouTube shorts, gain more engagement rates as compared to posting a normal video. and can be served as a best marketing technique in current years. As a digital marketer, this feature can be applied to showcase various contents such as informative content, behind the scenes of the organization, product development, product reviews, etc.

User Generated Content (UGC) : Nowadays, people happily love to participate in advertising with their interested products or services that prompts them to make something of their own with the concerned product and offer it with the world. UGC campaigns run on the innovative entries by the customers of a product or service, as per the challenge or brief given by the company. This strategy is so helpful since it increases more engagement because of high belief that comes from a neglected customer. Further, it highly decreases the time, labor and inputs needed to promote a campaign which requires less cost to the business.

Shoppable Content : Shoppable content makes customer aware of their product through content marketing that engages them in decision making to buy the product on an eCommerce platform. This is going to change the manner in which eCommerce works and promotes its products. For instance, Instagram has presented a shoppable content feature, where customers can purchase an item straightforwardly from a story or a post. Indeed, even Pinterest has presented this element for its crowds.

ChatGPT Revolution: With access to the internet, the recent development of ChatGPT, a trend - Artificial Intelligence in Digital Marketing, is going to reform the digital world very soon. With this feature, ChatGPT essentially becomes one's personal business analyst. The data can prove to be useful for presentations, drafting strategic plans, and many more. This can be a simple and effective method for presenting all the information in the most comprehensible way possible.

Augmented and Virtual Reality: Augmented and Virtual Reality are arising as thrilling advancements that can be utilized in digital marketing. Brands utilize AR and VR to create mesmeric experiences for their customers. For instance, brands could involve AR to permit customers to try on products virtually or use VR to give vivid voyages through properties. 

As the speed of innovation continues to rise, every time new and exciting trends keep on coming and it is fundamental for digital marketers to stay relevant and convey the best worth to their users. Brands that rush to take on these patterns will be able to stay ahead of the competition and draw in their customers effectively.