From exhibiting a strong brand presence in the market to using analytics for estimating achievement and expanding reach, the entire way to taking advantage of the right audience and converting them into consumers, digital marketing has been a main thrust  for the beauty & skincare industry. Additionally, influencer marketing, a prime aspect of digital marketing,  has witnessed an enormous rise that surged the organic beauty industry. 

Top Digital Marketing strategies that establishes brand visibility for Organic beauty and cosmetic brands

Build communities for brand promotion - Engaging with Community is a great way to establish strong brand presence by giving consumers the opportunity to share their feedback, beauty inspiration, and tips within groups or on their social pages. The main purpose to catch up with communities is to hold customers and strengthen their association towards the brand for enduring relationships.

Create seamless experience on every digital platforms for brand building - Successful organic beauty brands have been active on numerous different forms of digital marketing platforms - Ecommerce site, blogging, Email messages, Facebook, Instagram and many more to make it a better experience for consumers. Social media and other online platforms provide a convenient way to increase brand awareness of their business, receive feedbacks about their consumers’ wishes and ultimately generate revenue and sales.

Add testimonials for particular product pages - Providing testimonials, one of the best ways to gain faith for the brand, is a great way to influence customer's decision making process. Testimonials  help to connect with customers and collect feedback on their products, and then use that reviews in future campaigns to create content that speaks directly to what the customer needs most.

Emerge awareness to beauty media online channels for the brand visibility - Brand's website or online store is an ideal opportunity to showcase the organic beauty brand that provides all the details about the business and publish all company news, mentions, interviews and reviews that attract a lot of customers, stakeholders and media. This makes easier for media to access the valuable information they require when covering about the company’s story. It seems obvious successful step that make a huge improvement in the brand value.

Unite with beauty influencers - Influencer Marketing, a prominent part of digital marketing, is tremendously contributing to the success of organic beauty and skincare industry. Partnering with right influencers have a huge impact on brand recognition since they represent them to speak directly to their customers. Brands should include a plan to work with beauty influencers, by identifying those who align with your brand and are truly popular in the digital space. Even micro influencers (under 50 k followers) are inexpensive and often showed high ROI due to their great community engagement. People from different background and body shapes can be an extraordinary way to promote brand's inclusivity.

Promotions and Giveaways on social media channels - Sometimes, it may be challenging to get customers to focus on buying an item from your brand, particularly in such a soaked market for the first time. However, offering special promotional discounts on occasion, allow those consumers who were wavering before being additionally inspired to buy what they recently had their eyes on. Even Giveaways is a great strategy to increase engagement for brand's presence. These ways work to increase brand's engagement that helps to bring new customers for visiting brand profile.

Even though the beauty and skincare industry especially the organic ones are quiet competitive and taxing but incorporating some of the strategies above would help to build better engagement with customers for brand popularity.

Top 6 Digital Marketing trends that India can expect in the current year - 2023

Artificial Intelligence (AI) : Artificial Intelligence is significantly contributing in digital marketing, and it is expected to become more frequent in the coming years. We can hope to see  AI-powered chatbots and voice assistants turning into the standard in the customer assistance industry. Besides, artificial intelligence will assume an essential part in data analysis, assisting advertisers with better grasp their customers and customize their promoting efforts.

Video Marketing : Video marketing, one of the topmost digital marketing trend in 2023, and it is expected to become even more prevalent in coming years. The popularity of video content is probably going to rise and brands that neglect to integrate video into their advertising techniques fails to stay upward ahead of opposition. Short-structure video content like Facebook and Instagram reels, YouTube shorts, gain more engagement rates as compared to posting a normal video. and can be served as a best marketing technique in current years. As a digital marketer, this feature can be applied to showcase various contents such as informative content, behind the scenes of the organization, product development, product reviews, etc.

User Generated Content (UGC) : Nowadays, people happily love to participate in advertising with their interested products or services that prompts them to make something of their own with the concerned product and offer it with the world. UGC campaigns run on the innovative entries by the customers of a product or service, as per the challenge or brief given by the company. This strategy is so helpful since it increases more engagement because of high belief that comes from a neglected customer. Further, it highly decreases the time, labor and inputs needed to promote a campaign which requires less cost to the business.

Shoppable Content : Shoppable content makes customer aware of their product through content marketing that engages them in decision making to buy the product on an eCommerce platform. This is going to change the manner in which eCommerce works and promotes its products. For instance, Instagram has presented a shoppable content feature, where customers can purchase an item straightforwardly from a story or a post. Indeed, even Pinterest has presented this element for its crowds.

ChatGPT Revolution: With access to the internet, the recent development of ChatGPT, a trend - Artificial Intelligence in Digital Marketing, is going to reform the digital world very soon. With this feature, ChatGPT essentially becomes one's personal business analyst. The data can prove to be useful for presentations, drafting strategic plans, and many more. This can be a simple and effective method for presenting all the information in the most comprehensible way possible.

Augmented and Virtual Reality: Augmented and Virtual Reality are arising as thrilling advancements that can be utilized in digital marketing. Brands utilize AR and VR to create mesmeric experiences for their customers. For instance, brands could involve AR to permit customers to try on products virtually or use VR to give vivid voyages through properties. 

As the speed of innovation continues to rise, every time new and exciting trends keep on coming and it is fundamental for digital marketers to stay relevant and convey the best worth to their users. Brands that rush to take on these patterns will be able to stay ahead of the competition and draw in their customers effectively.

Role of executing Digital Marketing in Banking Services

Lifting up social presence - easy to hold existing customers, target new customers, connect newbie users, and thus build a strong picture full of trust and faith.

Explore their Competitors - examine competitors closely to know their approach to succeed.

Track customer behavior - wise way to scan banking habits of customers to boost their products and services for excellent satisfaction.

Examine own market performance - analyzing own performance that may help them to remain brave for long time is the optimal way to survive.

Digital Marketing methods to enhance banking services:

Search Engine Optimization (SEO)

SEO, one of the best technique in digital marketing, increasing a website’s exposure in organic search engine results pages (SERPs) which in turn increase website traffic and lead generation. With the help of SEO, the banking sector may boost their search engine ranks and exposure by optimizing their websites with pertinent keywords, meta tags, and high-quality content.

Social Media Marketing (SMM)

Social media marketing is a better option for easy, instant, customizable, pocket-friendly, and affords two-way interaction. The banking industry can increase engagement with its consumers, exchange content, and increase brand recognition across social media sites like Facebook, Twitter, and LinkedIn.

Email Marketing

Email Marketing, one of the best tactics used for the marketing banking services advertise their goods and services, raise knowledge of their brand, and increment commitment by conveying targeted and customized emails to their subscribers, to make sure they are pertinent and beneficial to their consumers.

Optimize through mobile applications

Banks must build their websites mobile friendly given the popularity of mobile banking. This includes having mobile-friendly content and a responsive website composition.

Content Marketing

One of the best ways to connect with customers and increase site traffic is delivering important and rational content. A range of material formats,  including web journals, infographics, recordings, and digital books, can be utilized by banks to illuminate and teach their customers about their goods and services as well as offer insightful commentary and guidance, which thus increment site traffic.

With the growing number of customers utilizing online and mobile banking solutions, digital marketing has developed essentially inside the banking sector. In order to remain competitive and keep up with changing consumer and market trends, the banking industry immediately embraced digital marketing strategies. Besides the fact that digital marketing create a better customer experience yet in addition constructs trust and drives more business and progress over the long haul. All banks should be focusing most on offering improved customer experience, with additional personalization and more versatile services to increment user fulfillment.

Currently, Digital marketing, being the center of businesses advertising strategy, and women are driving the charge. Women are known for performing multiple tasks capacities and their talent for relationship building, and these abilities are ending up significant in the digital marketing field. Digital marketing is the convenient method for a woman entrepreneur in her initial days of business to bring recognition and increment review for her products and services. These digital platforms make it feasible for every women to begin her own productive business by incorporating specific digital marketing strategies into their plan of action, whether it be a tiny saree making artwork to sell or customized services for interior décor. Despite the fact that women make up under 33% of the digital marketing workforce, this acquirement is astounding.  Thus, while there are still difficulties for women in the sector such as portrayal, admittance to senior jobs, and shutting the orientation pay gap, critical progress is being made as numerous female advertisers keep on pushing limits.

Why Digital Marketing is the most satisfying career opportunity for women

With rapid digitization, women can take better advantage of opportunities by learning about new technology and earn a good amount of money since it is very flexible to work. Some women have an inherent ability to read out customers emotions, which can be useful for tracking performance. Women searching for good, secure, progressive and versatile career opportunities must come forward for Digital Marketing. While working in a digital marketing company, many women get a huge scope to work in various projects that improve their chances of meeting compatible people and coming up with their own ideas. This opens up a plethora of opportunities for women to discover, profit from, and become female marketers. Moreover, women have higher social media followings than males, therefore this presents a chance for them to expand their brands and can boost the self-assurance of female entrepreneurs. Creative writing, designing and editing abilities can attract a lot of women towards this profession since they bring better productive performances . Through the development of user friendly interfaces and the development of targeted marketing messages, women can get a competitive advantage in digital marketing  by endowing their unique skill sets and ideas.

However, many achievements of women in digital marketing, some challenges still need to be speak out. Still women have to face the so-called “glass ceiling”, the tendency for women to be paid less than men. The digital world is changing quickly, but still there is a striking disparity in the proportion of women resist using digital tools. Digital marketing industry, known for long schedule and high-stress levels, can be struggling for women with the added family care responsibility.

Fortunately, there are some steps that we can take to conquer these difficulties. One way to address the lack of diversity is to create mentorship and sponsorship programs that advance women in digital marketing which can assist women with fostering their abilities and network with different experts in the industry. One more way for beating the difficulties faced by women in digital marketing is to build the perceivability of fruitful women in the business — highlighting them in web journals, articles, and social media posts. By doing this, we can motivate other women to pursue careers in digital marketing.

Despite these difficulties, women are making a huge impact in digital marketing. Many women, from housewives to business owners, are bringing their ideas with the help of digital media. Digital marketing has proven to be a wise platform for ambitious women to unleash their talent by setting foot since there are plenty of career opportunities that emphasizes creativity. They are changing the industry’s scenery and paving the way for the future young women to take their place at the frontline. At the end of the day, it appears to be the most secure way of supporting and understanding their desires for a better future.  

During an economic downturn, businesses consider ways to tighten up expenditure while trying to stimulate sales. But marketing effectively during a recession is possible with a mindful strategy. Additionally, a downturn can really be the best opportunity to come up with more inventive and innovative methodologies. Digital marketing during a recession gives vast chances to try. New mediums ceaselessly arise online that can give a broadened portfolio to relieve risk. While a recession may be testing, investing in digital marketing is imperative to keep revenue flowing and spur growth. One such digital marketing tool, SEO (Search Engine Optimization),is a fantastic marketing strategy to use during a recession. SEO is an efficient, affordable and ethical approach that lowers expenditure in the future by increasing organic traffic to the site.

Building SEO - a best marketing strategy during a recession

Majority of Web traffic originates from web crawler requests which presents great chance for perceivability. Carrying out a successful SEO strategy becomes simpler for expected clients to find, as it serves to:

• Understand the search patterns of the customers, while recognizing any shifting keyword trends that current open doors for the business. 
• Gain organic visibility for informational search queries, which might be flooding and changing rapidly.
• Target potential customers locally or internationally – particularly useful during a recession.
• Focus on increasing SEO performance for ‘evergreen’ transactional keywords that drive conversions when the economy bounces back.
• Produce SEO content that is a financially effective means for driving traffic and income when contrasted with paid media.
• Take the time to address well established specialized site gives that are preventing long-term SEO opportunities open doors for traffic and income development.
• Explore PR & online campaigns that turn off the monetary slump or emergency in a positive manner - can assist with creating valuable backlinks.

CONCLUSION

Investing in SEO during an economic downturn is a way to safeguard their businesses. It is a very unique opportunity to significantly increase market share from all types of organic search results. This is probably going to then begin yielding exceptionally huge advantages when the economy begins to recuperate. Hence, owing and boosting SEO is crucial, which can be quiet possibly one of the smartest decisions a company can make, regardless no matter the economic circumstances.

 " A transition to clean energy is about making an investment for our future."

The rising reliance and utilization of non-renewable energies have resulted in worldwide energy crises. In fact, it is essential to increase the expectation of living by providing cleaner and more reliable electricity. Renewable energy sources play a vital role in securing sustainable energy with lower emissions. The increasing economic growth of developing nations in the last decades has caused a speed up expansion in energy utilization. However, in recent years, the country has fostered an economical way for its energy supply. Yet, with the increase in opportunities for this industry has come elevated contest where ideal and key correspondence might drive awareness and transformations higher than ever, while the wrong communication might deny them of the opportunity to recount their accounts. Therefore, business leaders in this space must consider that advancing sustainable energy resources through digital channels is the most ideal choice.

Merits to use digital marketing techniques to improve viability of the renewable energy companies.

Strong presence Internet: More and more people are using the Internet as an essential method for obtaining, exploring, and purchasing items and services. Customer conduct online is appropriate to advancing environmentally friendly power energy.

Better ROI: Internet marketing creates an outstanding ROI that enhance to drive more revenue for  renewable energy company.

Accurate targeting: The target audience for renewable energy companies can be easily gained with the help of internet marketing.

Ability to measure results: Various digital marketing tools that can measure the success of online marketing for renewable energy companies.

Renewable energy companies can utilize numerous digital marketing strategies to acquire new leads and convert them into clients. Search engine optimization (SEO) improves the probability that visitors searching terms such as "solar firms near me" or "how to purchase green energy" will go over the website. Ads on social media and PPC platforms can assists to reach a wide audience. With digital marketing, organizations might illuminate their website's visitors about numerous energy-related topics.  Someone visiting the website is a potential new lead since they are learning about the business, so functional website is essential. However, posting is not enough; one should associate with clients by answering their remarks and questions that guarantees organization's efficient power energy branding is steady across all channels. That is an extraordinary method for getting brand's name perceived and remain in the minds of buyers. Both businesses and regular people utilize this medium to provide pieces of the histories of their items and services . 

Renewable energy companies represent a great hope for a better future. A solid web presence for consciousness is necessary and to accomplish this, mastering these digital marketing techniques will bring success at the doorstep.

Libraries can be termed as storehouses of knowledge and the main aim is to encourage reading for pleasure without any barrier to access. So, marketing in case of libraries is important to understand users and potential users so that the library is ready to satisfy those desires in a good method. Libraries and knowledge centers of every type and sizes are confronted with the prerequisite to advance. Librarians and knowledge professionals must know to effectively market and advertise their services. Effective promoting increase library funds, increase usage of services, educate customers and non-customers, ability to survive from increased competition, and enhance recognition. Therefore, Digital Marketing is a feasible way that is helpful for library services marketing through the use of digital tools - social media marketing, Email marketing, SEO, Conversion optimization and use of graphic creation tools.

Application of Digital Marketing Tools in Library Services Marketing

Social Media Marketing

Several social media platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and many more,  creates a good platform to extend their capability to create sensible relationships among users.  Social media have a distinct aspect to share news and views concerning the library, communicate nicely to satisfy their wants and interests and make associate surroundings for effective service to their library resources. Facebook is that the best tool to market their product and maximize the employment of their sources and services to the potential users.

Email Marketing

Librarian professionals emailed the users community messages to extend awareness and usage of the library’s eBook collections.

SEO (Search Engine Optimization)

SEO could be a elementary a part of digital promoting where bigger visibility and ranking higher in search results will garner attention and attract prospective and existing customers to the library resources.

Conversion improvement tools

Conversion rate improvement - method of doubling the quantity of visitors to digital product or website that relates to their library products and services, which implies that the website or product is targeting the correct audience.

The worth of promoting library’s merchandise and services in the digital space has been recognized and currently,  Librarians tend to quickly respond to the innovation and are ensuring that they get the ability to fulfill the needs of clients and motivating them to take an interest in reading, thereby, to attain top quality in their work.