PPC or Pay - Per - Click, a model of digital advertising that empowers client or companies website to rank higher and appear among the top search results. Simply, it's a method of  buying visits to the website, where the advertisers pays each time when one of their ads gets clicked. Instead of spending money on estimated impressions, PPC can be considered as a best driver for higher engagement and offer more significant responses. 

PPC advertising is an ever-growing field that is constantly developing. PPC promoting efforts work on guiding a customer to play out an important activity, which can just be buying item, yet it can likewise be some other sort of lead generation like form submission or PDF download. The most well known PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads, however, given the volume of searches and number of choices, Google is still considered as the most significant for any PPC campaign.

Here, are some of the top 6 exclusive benefits of using PPC (Pay Per Click) :

PPC ads are cost-effective : Pay-per-click advertising campaigns permit to have complete control of  spending plan, targeting and promotion placements. With continuous PPC crusade streamlining, one can rapidly figure out the perfect balance among financial plan and results. 

PPC ads yield instant traffic : While organic marketing efforts needs huge time, yet sometimes PPC advertising slots can earn more instant results. Hence, PPC can quickly reach to discover new prospects and customers, favorable for the short run.

PPC ads brings positive ROI : Unlike many other advertising options, PPC campaigns are easy to measure and that implies that one can work on the promotions until they produce a positive return for capital invested. 

PPC data benefits in SEO strategy : Since privacy sometimes organic keywords are largely unseen. But there is no limitation with paid search. This shows that PPC keyword data can be straightforwardly taken care of into organic search marketing (SEO), as well as utilized in existing improvement of metadata, titles, and keywords. Without waiting, PPC campaigns lets to further develop all the site content that will rank organically.

PPC ads are easier to reach target customers : PPC advertising includes metrics like client’s ages, locations, and interests readily available, making it simple to target explicit client profiles locally and internationally. PPC have the advantage to see what sort of clients answer your campaigns, and what platforms those clients use that helps choose various crowds on platforms where best conversion is possible. Currently, companies utilize local PPC to focus more on drawing clients within a specific  region. 

PPC ads assists in social media plans : PPC campaigns helps to decrease cost per acquisition while converting significantly more customers than independent PPC campaigns. Google’s “Audience Observation” highlights that which particular crowd bunches perform better compared to other people and can involve that data in social media targeting and promotion copy to contact considerably more individuals.

In the event that PPC is functioning as it ought to, the profit from promotion spend (ROAS) ought to be high, as a visit to your site is worth more than whatever you pay for it. Be that as it may, it's not generally so basic as only paying for the snaps and acquiring traffic, a ton goes into assembling major PPC campaign. It comprises of picking the right keywords, orchestrating those keywords into efficient campaigns and promotion gatherings, and setting up PPC greeting pages that are advanced for conversions.

In current digital times, firms and businesses of all sizes transform to AI technology to optimize their marketing efforts. One such incredible AI trend - ChatGPT in digital marketing bringing huge benefits to businesses and digital marketing professionals and has created significant uproar in many industries, from content creation or customized SEO and social media.  Many experts predicted that this trendy invention might give birth to a new revolution in the ever-changing digital scenario. A lot of people believe that this latest addition can improve the efficiency of digital marketing while others think to be hyped-up. 

Basically, ChatGPT, invented by OpenAI, is an enhanced language model that applies thoughtful techniques and is capable of producing human-like responses in a variety of contexts. Business owners and digital marketers includes ChatGPT since it can generate content ideas, create social media posts and optimize website content for search engines. Further, it can be even used for customer service chatbots, email marketing and personalized marketing.

Let's check out some of the productive benefits that ChatGPT can impact in Digital Marketing:

• ChatGPT can boost customer engagement by answering their concerns and queries  promptly and resolving the issues effectively which eventually results in higher customer satisfaction and better conversion rates.
• ChatGPT can be intensively useful for digital marketers to generate content or campaign ideas and customize them according to the needs of businesses and individual customers that can save a lot of time and resources by generating high-quality content that resonates with their audience.
• Using ChatGPT can benefit businesses and digital marketers looking to optimize their website content for search engines in several ways such as generate keyword rich content by identifying relevant keywords or improve link-building strategies which in turn can lead to higher engagement and more conversions.
• ChatGPT can be used for solving complex data that analyze trends and create reports. This can help digital marketers to quickly acquire the essential information and consequently, save time.
• ChatGPT can be a ideal tool for businesses and digital marketers to personalize their content and messaging according to their customer's interests and preferences like generating personalized messages and solutions for customers or  customized Email marketing campaigns.

However, there are certain limitations that users must be aware of ChatGPT such as generate irrelevant and confused responses sometimes, tough to produce highly specialized content, inability to comprehend complex contexts, limited knowledge since not aware of recent developments or changes in certain areas, deficient in handling multiple tasks or its dependence on biased data.

Despite several demerits, yet ChatGPT is still considered to be an ideal key that potentially provide extensive approach to digital marketing, especially for customer service. With its enormous tools and capabilities, ChatGPT allows to engage more prospective customers and prepare personalized messages that suit their needs. Consequently, this inevitable component can be considered as a game changer for digital marketer in order to stay ahead of competition. 

Today, Healthcare services, being one of the fundamental sectors of society and the economy, most people opt for online healthcare services because they can get instant responses and communicate with specialists from their comfort environment at their convenient timings. Hence, digital marketing paves an immense way for hospitals, clinics, and healthcare professionals to stay connected with current and new patients whenever they are in need. It gives them an opportunity to share relevant information while reaching a wider audience segment. Technological advancements have made the industry more accessible. There has been an immense rise in telemedicine, digital health platforms, digital medical records, and online appointment booking. 

The growth of the internet and digital marketing benefits the healthcare industry in a lot of ways such as more flexible platforms to promote their services, encourage to strengthen relationships with the patients, affordable marketing budget as compared to traditional marketing, improve brand reputation and maximize convenience for patients. With the help of data driven decisions by digital marketing, hospitals can analyze trends, evaluate lifestyle patterns and focus on providing better medical care. 

Let's look at some of the prevalent digital marketing tools and techniques to drive quality leads utilized by the healthcare industries to expand its reach and medical services.

Investing SEO best practices across web pages : With the help of  SEO (Search Engine Optimization), a crucial strategy that can improve patient satisfaction, raise awareness about the brand, increase presence on the search results, and bring more organic traffic to the healthcare website. In short, a higher rank gets greater traffic and increased patient bookings. 

Creating quality content to incite readers : To succeed in today’s developing healthcare industry, healthcare companies need to constantly produce user friendly content that would improve search engine rankings and drive new traffic to the website. Content marketing through blogs, e books, podcasts, newsletters, webinars and more, helps to unveil knowledge and engage with patients effectively. For instance, if a well-experienced dietician, blogs related to topics like childhood obesity, nutritional diet, fitness tips, and more can be produced. Hence, by posting articles based on topics related to healthcare issues and treatments can provide the best solution to the users and encouraging them to visit the website or avail services for their healthcare needs. 

Making strong presence of Social media marketing : Social media builds a great way to stay connected with the patients even at the times of emergencies. The healthcare industry also uses its social media channels to target patients under different age groups, gender, medical conditions, health issues, etc. With an active social media presence, healthcare experts can build public awareness about staying healthy, provide tips to stay fit both mental and physical health, clear the doubts of patients through their expertise, and many more. 

Educating patients through Video Marketing : Video marketing is an effective method  to create engagement with patients. Doctors and hospitals can use videos to post important health related content on their websites or social media feeds or even create explainer videos, to establish their expertise and improve ranking on top of the SEPRs (Search Engine Page Results), which is likely easier for them to grow their services. Thus, video marketing plays a vital role to become more accessible, credible and reliable.

Increasing public engagement through PPC Advertising : Pay - Per - Click (PPC) advertising helps healthcare professionals, medical clinics or hospitals provide excellent opportunities to procure quality traffic and generate potential leads generally useful for conducting surveys. By the intent of the search, it provides necessary resources and guidance and further, improve appointment bookings, and medical checkup sign-ups. 

Including Email Marketing for engaging traffic : Through email marketing, healthcare representatives can effectively acquire new patients and retain the current patients too. It is another kind of cost-effective way to stay in touch with patients, provide personalized recommendations, establish great relationships, and stay on top of the patients’ minds. 

Promoting through mobile devices : With the rising numbers of mobile users, marketing through smartphones, tablets and other mobile devices allows healthcare organizations to reach and engage  potential patients in a convenient and interactive way. Nowadays, mostly patients book online appointments through mobile phones so its clear having an effective and responsive healthcare website design is important for every type of device users and encourage them to attain their medical services.

Mostly the journey of patients begins from the healthcare website. Hence, establishing Digital marketing for the healthcare industry is vital to make it more convenient to consumers. Patients and consumers can experience efficient medical services, research different treatments, and make informed choices. Hospitals and healthcare professionals can make use of these digital platforms to ensure their reliability and achieve the trust of their patients.

From exhibiting a strong brand presence in the market to using analytics for estimating achievement and expanding reach, the entire way to taking advantage of the right audience and converting them into consumers, digital marketing has been a main thrust  for the beauty & skincare industry. Additionally, influencer marketing, a prime aspect of digital marketing,  has witnessed an enormous rise that surged the organic beauty industry. 

Top Digital Marketing strategies that establishes brand visibility for Organic beauty and cosmetic brands

Build communities for brand promotion - Engaging with Community is a great way to establish strong brand presence by giving consumers the opportunity to share their feedback, beauty inspiration, and tips within groups or on their social pages. The main purpose to catch up with communities is to hold customers and strengthen their association towards the brand for enduring relationships.

Create seamless experience on every digital platforms for brand building - Successful organic beauty brands have been active on numerous different forms of digital marketing platforms - Ecommerce site, blogging, Email messages, Facebook, Instagram and many more to make it a better experience for consumers. Social media and other online platforms provide a convenient way to increase brand awareness of their business, receive feedbacks about their consumers’ wishes and ultimately generate revenue and sales.

Add testimonials for particular product pages - Providing testimonials, one of the best ways to gain faith for the brand, is a great way to influence customer's decision making process. Testimonials  help to connect with customers and collect feedback on their products, and then use that reviews in future campaigns to create content that speaks directly to what the customer needs most.

Emerge awareness to beauty media online channels for the brand visibility - Brand's website or online store is an ideal opportunity to showcase the organic beauty brand that provides all the details about the business and publish all company news, mentions, interviews and reviews that attract a lot of customers, stakeholders and media. This makes easier for media to access the valuable information they require when covering about the company’s story. It seems obvious successful step that make a huge improvement in the brand value.

Unite with beauty influencers - Influencer Marketing, a prominent part of digital marketing, is tremendously contributing to the success of organic beauty and skincare industry. Partnering with right influencers have a huge impact on brand recognition since they represent them to speak directly to their customers. Brands should include a plan to work with beauty influencers, by identifying those who align with your brand and are truly popular in the digital space. Even micro influencers (under 50 k followers) are inexpensive and often showed high ROI due to their great community engagement. People from different background and body shapes can be an extraordinary way to promote brand's inclusivity.

Promotions and Giveaways on social media channels - Sometimes, it may be challenging to get customers to focus on buying an item from your brand, particularly in such a soaked market for the first time. However, offering special promotional discounts on occasion, allow those consumers who were wavering before being additionally inspired to buy what they recently had their eyes on. Even Giveaways is a great strategy to increase engagement for brand's presence. These ways work to increase brand's engagement that helps to bring new customers for visiting brand profile.

Even though the beauty and skincare industry especially the organic ones are quiet competitive and taxing but incorporating some of the strategies above would help to build better engagement with customers for brand popularity.

Top 6 Digital Marketing trends that India can expect in the current year - 2023

Artificial Intelligence (AI) : Artificial Intelligence is significantly contributing in digital marketing, and it is expected to become more frequent in the coming years. We can hope to see  AI-powered chatbots and voice assistants turning into the standard in the customer assistance industry. Besides, artificial intelligence will assume an essential part in data analysis, assisting advertisers with better grasp their customers and customize their promoting efforts.

Video Marketing : Video marketing, one of the topmost digital marketing trend in 2023, and it is expected to become even more prevalent in coming years. The popularity of video content is probably going to rise and brands that neglect to integrate video into their advertising techniques fails to stay upward ahead of opposition. Short-structure video content like Facebook and Instagram reels, YouTube shorts, gain more engagement rates as compared to posting a normal video. and can be served as a best marketing technique in current years. As a digital marketer, this feature can be applied to showcase various contents such as informative content, behind the scenes of the organization, product development, product reviews, etc.

User Generated Content (UGC) : Nowadays, people happily love to participate in advertising with their interested products or services that prompts them to make something of their own with the concerned product and offer it with the world. UGC campaigns run on the innovative entries by the customers of a product or service, as per the challenge or brief given by the company. This strategy is so helpful since it increases more engagement because of high belief that comes from a neglected customer. Further, it highly decreases the time, labor and inputs needed to promote a campaign which requires less cost to the business.

Shoppable Content : Shoppable content makes customer aware of their product through content marketing that engages them in decision making to buy the product on an eCommerce platform. This is going to change the manner in which eCommerce works and promotes its products. For instance, Instagram has presented a shoppable content feature, where customers can purchase an item straightforwardly from a story or a post. Indeed, even Pinterest has presented this element for its crowds.

ChatGPT Revolution: With access to the internet, the recent development of ChatGPT, a trend - Artificial Intelligence in Digital Marketing, is going to reform the digital world very soon. With this feature, ChatGPT essentially becomes one's personal business analyst. The data can prove to be useful for presentations, drafting strategic plans, and many more. This can be a simple and effective method for presenting all the information in the most comprehensible way possible.

Augmented and Virtual Reality: Augmented and Virtual Reality are arising as thrilling advancements that can be utilized in digital marketing. Brands utilize AR and VR to create mesmeric experiences for their customers. For instance, brands could involve AR to permit customers to try on products virtually or use VR to give vivid voyages through properties. 

As the speed of innovation continues to rise, every time new and exciting trends keep on coming and it is fundamental for digital marketers to stay relevant and convey the best worth to their users. Brands that rush to take on these patterns will be able to stay ahead of the competition and draw in their customers effectively.

Role of executing Digital Marketing in Banking Services

Lifting up social presence - easy to hold existing customers, target new customers, connect newbie users, and thus build a strong picture full of trust and faith.

Explore their Competitors - examine competitors closely to know their approach to succeed.

Track customer behavior - wise way to scan banking habits of customers to boost their products and services for excellent satisfaction.

Examine own market performance - analyzing own performance that may help them to remain brave for long time is the optimal way to survive.

Digital Marketing methods to enhance banking services:

Search Engine Optimization (SEO)

SEO, one of the best technique in digital marketing, increasing a website’s exposure in organic search engine results pages (SERPs) which in turn increase website traffic and lead generation. With the help of SEO, the banking sector may boost their search engine ranks and exposure by optimizing their websites with pertinent keywords, meta tags, and high-quality content.

Social Media Marketing (SMM)

Social media marketing is a better option for easy, instant, customizable, pocket-friendly, and affords two-way interaction. The banking industry can increase engagement with its consumers, exchange content, and increase brand recognition across social media sites like Facebook, Twitter, and LinkedIn.

Email Marketing

Email Marketing, one of the best tactics used for the marketing banking services advertise their goods and services, raise knowledge of their brand, and increment commitment by conveying targeted and customized emails to their subscribers, to make sure they are pertinent and beneficial to their consumers.

Optimize through mobile applications

Banks must build their websites mobile friendly given the popularity of mobile banking. This includes having mobile-friendly content and a responsive website composition.

Content Marketing

One of the best ways to connect with customers and increase site traffic is delivering important and rational content. A range of material formats,  including web journals, infographics, recordings, and digital books, can be utilized by banks to illuminate and teach their customers about their goods and services as well as offer insightful commentary and guidance, which thus increment site traffic.

With the growing number of customers utilizing online and mobile banking solutions, digital marketing has developed essentially inside the banking sector. In order to remain competitive and keep up with changing consumer and market trends, the banking industry immediately embraced digital marketing strategies. Besides the fact that digital marketing create a better customer experience yet in addition constructs trust and drives more business and progress over the long haul. All banks should be focusing most on offering improved customer experience, with additional personalization and more versatile services to increment user fulfillment.

Currently, Digital marketing, being the center of businesses advertising strategy, and women are driving the charge. Women are known for performing multiple tasks capacities and their talent for relationship building, and these abilities are ending up significant in the digital marketing field. Digital marketing is the convenient method for a woman entrepreneur in her initial days of business to bring recognition and increment review for her products and services. These digital platforms make it feasible for every women to begin her own productive business by incorporating specific digital marketing strategies into their plan of action, whether it be a tiny saree making artwork to sell or customized services for interior décor. Despite the fact that women make up under 33% of the digital marketing workforce, this acquirement is astounding.  Thus, while there are still difficulties for women in the sector such as portrayal, admittance to senior jobs, and shutting the orientation pay gap, critical progress is being made as numerous female advertisers keep on pushing limits.

Why Digital Marketing is the most satisfying career opportunity for women

With rapid digitization, women can take better advantage of opportunities by learning about new technology and earn a good amount of money since it is very flexible to work. Some women have an inherent ability to read out customers emotions, which can be useful for tracking performance. Women searching for good, secure, progressive and versatile career opportunities must come forward for Digital Marketing. While working in a digital marketing company, many women get a huge scope to work in various projects that improve their chances of meeting compatible people and coming up with their own ideas. This opens up a plethora of opportunities for women to discover, profit from, and become female marketers. Moreover, women have higher social media followings than males, therefore this presents a chance for them to expand their brands and can boost the self-assurance of female entrepreneurs. Creative writing, designing and editing abilities can attract a lot of women towards this profession since they bring better productive performances . Through the development of user friendly interfaces and the development of targeted marketing messages, women can get a competitive advantage in digital marketing  by endowing their unique skill sets and ideas.

However, many achievements of women in digital marketing, some challenges still need to be speak out. Still women have to face the so-called “glass ceiling”, the tendency for women to be paid less than men. The digital world is changing quickly, but still there is a striking disparity in the proportion of women resist using digital tools. Digital marketing industry, known for long schedule and high-stress levels, can be struggling for women with the added family care responsibility.

Fortunately, there are some steps that we can take to conquer these difficulties. One way to address the lack of diversity is to create mentorship and sponsorship programs that advance women in digital marketing which can assist women with fostering their abilities and network with different experts in the industry. One more way for beating the difficulties faced by women in digital marketing is to build the perceivability of fruitful women in the business — highlighting them in web journals, articles, and social media posts. By doing this, we can motivate other women to pursue careers in digital marketing.

Despite these difficulties, women are making a huge impact in digital marketing. Many women, from housewives to business owners, are bringing their ideas with the help of digital media. Digital marketing has proven to be a wise platform for ambitious women to unleash their talent by setting foot since there are plenty of career opportunities that emphasizes creativity. They are changing the industry’s scenery and paving the way for the future young women to take their place at the frontline. At the end of the day, it appears to be the most secure way of supporting and understanding their desires for a better future.